Free to start — no card needed

Your entire business, understood in seconds.

Fold connects Stripe, Google Analytics, and Meta Ads, then uses AI to surface what changed, what matters, and exactly what to do next — every single day.

fold / dashboard
LIVE
Free plan7-day view

Revenue (7d)

$12,480

+8.2%

Sessions

9,340

+14.1%

Ad Spend

$1,920

-3.4%

New Customers

84

+22%

Conversions

312

+6.7%

CAC

$22.86

-18%

Revenue — last 7 days

Analytics · Website · AI Advisor
Premium

Integrations at launch

0

Founders using Fold

0+

Tabs replaced

0+

Manual exports needed

Zero

How it works

From fragmented data to clear action

Three steps from “I have no idea what's going on” to “here's exactly what I need to do today.”

1

Connect your tools in one click

Link Stripe for revenue, Google Analytics for traffic, and Meta Ads for spend — no code, no CSV exports, no manual dashboards.

2

See your unified dashboard

All your data normalized into one source of truth. KPI tiles, sparklines, and trends update automatically every day.

3

Let AI do the heavy lifting

Fold surfaces anomalies, explains trends in plain English, analyzes your website, and gives you a prioritized action list — refreshed daily.

Features

Everything you need to stay ahead

Four powerful modules. One dashboard. Always on.

Overview Dashboard

6 KPIs. One glance.

Revenue, sessions, ad spend, new customers, conversions, and customer acquisition cost — all with 7-day trends and comparisons to the prior period.

  • Revenue & MRR from Stripe
  • Sessions & conversions from GA4
  • Ad spend & CAC from Meta
  • Website health score at a glance
  • Quick actions & recent activity feed

Revenue

$12.4k

▲ 8.2%

Sessions

9,340

▲ 8.2%

Ad Spend

$1,920

▼ 3.4%

CAC

$22.86

▲ 8.2%

AnalyticsPremium

Deep-dive into every metric.

Full 30-day daily breakdown per platform. Sparklines, trend percentages, and per-integration deep dives — Stripe, GA4, and Meta Ads each get their own view.

  • 30-day daily time-series per integration
  • Stripe: MRR, revenue, new customers, refunds
  • GA4: sessions, bounce rate, conversions, top pages
  • Meta Ads: spend, ROAS, CPC, impressions
Stripe▲ 12%
GA4▲ 12%
Meta▲ 12%
Website OptimizerPremium

AI scores your website. Then fixes it.

AI crawls your website, assigns a health score out of 100, and generates a prioritized task list across UX, SEO, performance, copy, conversion, and accessibility.

  • AI-generated health score 0–100
  • Tasks ranked by impact score
  • 6 categories: UX, SEO, Performance, Copy, Conversion, Accessibility
  • Mark tasks complete — score updates live
  • Re-analyze anytime with one click
74

Health Score

Average

SEOAdd meta descriptions+8
PerfCompress hero images+12
CopySharpen headline+6
AI AdvisorPremium

Ask your data anything.

Multiple persistent conversations, each with full context of your live Stripe, GA4, and Meta data. Get a fresh daily insight generated automatically — and chat with follow-ups any time.

  • Daily AI-generated insight from your live data
  • Multi-conversation chat — revisit old chats anytime
  • Ask anything: "Why did revenue drop last Tuesday?"
  • AI has full context of your actual metrics
  • Rename, organize, and manage chat history

Daily Insight

Revenue up 8.2% this week. Highest-converting source is organic search (34% CR). CAC improved 18% — your last A/B test is working.

Why did revenue drop last Tuesday?

AI Advisor

Revenue dropped 18% because your Meta campaign hit its budget cap at 2pm. Paid sessions fell 42%. Increase daily budget by ~$40 to fix it.

Anomaly Alerts

Unusual churn? Sudden drop in sessions? Fold catches it before it costs you — and explains why in plain English.

Daily Digest

Every morning, your AI-generated summary tells you what changed, what matters, and what to do — before your first coffee.

Trend Comparisons

7-day vs prior 7-day comparisons across all metrics. Know immediately whether you're improving or declining.

One-Click Integrations

Stripe, Google Analytics, and Meta Ads via OAuth. Your data starts flowing instantly — no API keys, no manual setup.

Free & Premium Tiers

Start free with the core dashboard. Upgrade to unlock deep analytics, the AI advisor, and the website optimizer.

Built for Founders

No jargon, no analyst required. Plain-English explanations, opinionated defaults, and actionable outputs only.

Pricing

Simple, transparent pricing

Start free. Upgrade when you're ready for the full picture.

Free

Free

Get started with the core dashboard and see what Fold can do.

  • Overview dashboard
  • 6 KPI tiles with 7-day trends
  • Stripe, GA4 & Meta integrations
  • Activity feed & quick actions
  • Website health preview
Get started free
Most Popular

Premium

$29/ month

The full picture — deep analytics, AI, and website optimization.

  • Everything in Free
  • Full 30-day analytics per platform
  • AI Advisor with multi-conversation history
  • Daily AI-generated insight
  • Website health score & task list
  • Anomaly detection & alerts
  • Priority support
Start free trial

Early access

What early users are saying

I used to spend Monday mornings pulling Stripe exports and matching them against GA4 manually. With Fold, I open one tab and it's all there, already explained.

SK

Sarah K.

Founder, SaaS tool

The AI caught a revenue anomaly I would have missed for days. It told me exactly which campaign was the problem and what to do about it. Paid for itself immediately.

MD

Marcus D.

E-commerce founder

The website optimizer is genuinely impressive. It found 14 improvements I didn't know existed and ranked them by impact. My score went from 61 to 88 in two weeks.

PA

Priya A.

DTC brand owner

Free to start — no credit card needed

Stop guessing.
Start knowing.

Connect your tools in minutes. Get a unified dashboard, AI-generated daily insights, and a website optimizer — all in one place.

No credit card required. Free plan available forever.