You're losing revenue you can't see.
Every day your Stripe, GA4, Meta Ads, and Shopify data sits in separate tabs, a revenue leak grows undetected. Fold connects 13+ live integrations and tells you exactly what broke, why it broke, and what to fix first — before it compounds.
Revenue (7d)
$12,480
+8.2%
Sessions
9,340
+14.1%
Ad Spend
$1,920
-3.4%
New Customers
84
+22%
Conversions
312
+6.7%
CAC
$22.86
-18%
Revenue — last 7 days
This is costing you money right now
Revenue dropped 18% last Tuesday — you found out Friday
Fold flags the drop within hours. With the exact cause.
Ad spend is up but you don't know if it's working
See ROAS, CAC, and paid vs. organic side-by-side. Daily.
A slow page is killing conversions — silently
AI scores your site and ranks every fix by revenue impact.
Live integrations
0
Founders using Fold
…
Avg. time to first insight
< 2 min
Revenue leaks found
Daily
How it works
Stop flying blind. Start seeing the leaks.
Three steps from “something is wrong but I don't know what” to “here's the exact problem and what to do about it.”
Connect your tools in 90 seconds
Link Stripe, Google Analytics, Meta Ads, Shopify, Mailchimp and 30+ more. No code, no CSV exports, no engineers. OAuth only — read-only access, nothing is ever written to your accounts.
Fold surfaces what's actually wrong
One unified view across all your data. Revenue anomalies, traffic drops, ad budget waste, and conversion leaks are flagged automatically — with context, not just raw numbers.
AI tells you exactly what to fix
Plain-English explanations of every anomaly. A prioritized action list updated daily. Ask follow-up questions about your own data. No analyst needed.
Stripe
Payments & MRR
Google Analytics 4
Sessions & conversions
Meta Ads
Ad spend & ROAS
Lemon Squeezy
Digital product revenue
Gumroad
Creator sales & subs
Paddle
SaaS billing & tax
Plausible
Privacy-first traffic
PostHog
Open-source product analytics & feature flags
Mailchimp
Email campaigns
Klaviyo
E-commerce email
Beehiiv
Newsletter & subscribers
Shopify
Orders & GMV
WooCommerce
WordPress store orders
Security & Privacy
OAuth 2.0 only
No passwords stored
TLS 1.3 encrypted
All data in transit
Read-only access
We never write to your accounts
Encrypted at rest
Supabase AES-256
GDPR ready
Delete your data anytime
Features
Every leak, caught. Every decision, backed.
Four modules and nine intelligence features — built to find revenue problems before they compound.
6 KPIs. One glance.
Revenue, sessions, ad spend, new customers, conversions, and customer acquisition cost — all with 7-day trends and comparisons to the prior period.
- Revenue & MRR from Stripe
- Sessions & conversions from GA4
- Ad spend & CAC from Meta Ads
- E-commerce orders from Shopify
- Website health score at a glance
- Quick actions & recent activity feed
Revenue
$12.4k
▲ 8.2%
Sessions
9,340
▲ 8.2%
Ad Spend
$1,920
▼ 3.4%
CAC
$22.86
▲ 8.2%
Deep-dive into every metric.
Full 30-day daily breakdown per platform. Sparklines, trend percentages, and per-integration deep dives — Stripe, GA4, Meta Ads, Shopify, and all your other connected tools each get their own view.
- 30-day daily time-series per integration
- Stripe: MRR, revenue, new customers, refunds
- GA4: sessions, bounce rate, conversions, top pages
- Meta Ads: spend, ROAS, CPC, impressions
- Shopify, Mailchimp & more
AI scores your website. Then fixes it.
AI crawls your website, assigns a health score out of 100, and generates a prioritized task list across UX, SEO, performance, copy, conversion, and accessibility.
- AI-generated health score 0–100
- Tasks ranked by impact score
- 6 categories: UX, SEO, Performance, Copy, Conversion, Accessibility
- Mark tasks complete — score updates live
- Re-analyze anytime with one click
Health Score
Average
Ask your data anything.
Multiple persistent conversations, each with full context of your live data across all connected integrations. Get a fresh daily insight generated automatically — and chat with follow-ups any time.
- Daily AI-generated insight from your live data
- Multi-conversation chat — revisit old chats anytime
- Ask anything: "Why did revenue drop last Tuesday?"
- AI has full context of all your connected integrations
- Rename, organize, and manage chat history
Daily Insight
Revenue up 8.2% this week. Highest-converting source is organic search (34% CR). CAC improved 18% — your last A/B test is working.
AI Advisor
Revenue dropped 18% because your Meta campaign hit its budget cap at 2pm. Paid sessions fell 42%. Increase daily budget by ~$40 to fix it.
Anomaly Alerts
Unusual churn? Sudden drop in sessions? Fold catches it before it costs you — and explains why in plain English.
Daily Digest
Every morning, your AI-generated summary tells you what changed, what matters, and what to do — before your first coffee.
Trend Comparisons
7-day vs prior 7-day comparisons across all metrics. Know immediately whether you're improving or declining.
13 Live Integrations
Stripe, Google Analytics 4, Meta Ads, Lemon Squeezy, Gumroad, Paddle, and 7 more — all via OAuth. Your data starts flowing instantly, no API keys needed.
7-Day Free Trial
Try every feature fully unlocked for 7 days. No card required — just sign up and you're in. Cancel any time and you'll never pay a cent.
Built for Founders
No jargon, no analyst required. Plain-English explanations, opinionated defaults, and actionable outputs only.
Cross-Platform Attribution
See which channel — paid, organic, email, or direct — is actually driving revenue. Fold links Stripe payments back to GA4 sources and Meta campaigns so you stop guessing.
Revenue Forecasting
AI projects your next 30 days of revenue by combining trend data from Stripe, ad spend efficiency, and traffic growth — so you can see problems before they happen.
Custom Alert Rules
Set your own thresholds — alert me when CAC exceeds $50, when churn crosses 5%, or when daily revenue drops below $1k. Fold watches your numbers so you don't have to.
Pricing
Simple, transparent pricing
Try every feature free for 7 days. No card required — upgrade to Pro when you're ready. Cancel anytime.
Free Trial
Every Premium feature. Fully unlocked. No restrictions — no card required for the trial, upgrade to $19/mo whenever you're ready.
- All Premium features included
- Unified KPI dashboard
- Full analytics per platform
- AI Advisor & daily insights
- Website health score & tasks
- Cancel anytime — no charge
Premium
Full access to every feature. Starts with a 7-day free trial — no card required. $19/month after the trial, cancel anytime.
- Unified KPI dashboard with 7-day trends
- Full 30-day analytics per platform
- AI Advisor with multi-conversation history
- Daily AI-generated insight
- Website health score & full task list
- Anomaly detection & alerts
- Priority support
- 7-day free trial · cancel before day 8
Not ready to commit? Create a free account to explore the app — you can start your trial any time from inside the dashboard.
George Popa
Founder & CEO
Why I built Fold
Built by a founder,
for founders.
I ran a small SaaS and every Monday I'd open five browser tabs, Stripe, Google Analytics, Mailchimp, Meta Ads, Shopify, just to piece together what happened last week. It took 40 minutes and I still wasn't sure I had the full picture.
Fold is the dashboard I wish existed. Every metric you care about, in one place, with a plain-English summary that tells you why things moved, not just that they did. No data science degree required.
Questions? I personally reply to every email — info@usefold.io
FAQ
Common questions
Everything you need to know before you connect your first integration.
Still have questions? Email us →
Stop guessing.
Start knowing.
Connect your live integrations in minutes. Get a unified dashboard, AI-generated daily insights, and a website optimizer — all your data, all in one place.
7 days free · no card required · $19/month after · cancel anytime